About Kickstarter
I’m currently working on my Innsmouth story, and debating what form the final ‘thing’ may take. It’s being written directly to twitter, and also catalogued here in a regularly updated blog post. I do want it to be a physical product at some point. My initial thoughts were that I’d publish each chapter in a little book. Nothing fancy, just an A5, stapled, two colour book, printed on uncoated stock. Maybe collect all the chapters together in a slipcase at some point along with some prints or postcards. Sounds pretty nice I think? As I’ve been writing more and more of the story, I’m also thinking that perhaps, maybe, it’s becoming and actual book. The kind of thing I’d approach publishers about. That’s maybe a bit further down the line though.
You can follow the Innsmouth story on Twitter, or here on the blog.
In the meantime, while thinking about how or what to produce, I got to thinking about Kickstarter as a funding avenue for it, and it struck me that I’d never shared the stats from my last project. My Weird Field World book, surpassed all my wildest predictions. I set the funding goal high enough to cover all my costs if I sold 150 books. In the end I sold 800 exactly through Kickstarter, while having enough funds to order a couple of hundred extra copies that I sold through my store. I really enjoyed the process of crowdfunding, and Kickstarter was a pretty simple but powerful platform for it.
So here are some stats about the campaign. Nothing particularly scientific, but interesting – particularly if you have any thoughts about running a campaign of your own.
Original funding goal – £2500
Final total – £32102
Backers 900 (ten withdrew after the campaign ended)
Initial goal reached in just 36 minutes.
527% funded in 24 hours.
Average pledge – £35.67
34% of backers came from Twitter.
Just 4.5% from Instagram and 2.4% from Facebook.
8.5% organically through Kickstarter.
8% of backers went for a digital download of the book
57% went for just the physical book
33% went for book plus other rewards
36% of backers were from the UK
28% from the USA
4.25% from France
3.6% from Canada
2% from Germany, Australia and the Netherlands.
Furthest a book travelled – 11,659 miles to New Zealand
And least travelled – less than a mile.
US states with most orders – California 41, Texas 23, Washington 19, New York 15, Illinois 13.
US states with zero orders – Alabama, Arkansas, Delaware, Idaho, Montana, Nebraska, N Dakota, Rhode Island, S Carolina, S Dakota, W Virginia, Wyoming.
If you’re thinking of running a Kickstarter I would highly recommend it, and if you have any questions – feel free to ask.
Rob
•
You can find prints of my work here
And you can find more of my work online…
Twitter
Instagram
Mastodon
Gumroad
Facebook
Tumblr
this northern boy 